Dongfeng Nissan VR Wingsuit Flying Experience Platform
Want to be Tony Stark? On the 15th Guangzhou Auto Show, the “Dongfeng Nissan VR Wingsuit Flying Experience Platform” was displayed for the first time, leading an exciting “extreme sports” movement. BITONE helped the client create the exhibition.
The immersive VR experience content was made by BITONE. The experiencer put on a headset and a set of wingsuit, drove a vehicle through many magnificent scenes, including future city, cave, snow mountains, desert… to win the challenge medal. For the whole experience, BITONE designed display content for selling points of five Dongfeng Nissan models. The experiencer can learn about the selling points in a visual way in just 2 minutes. The exhibition attracted tons of attention on the auto show. Visitors lined up for this interesting visual feast created by Dongfeng Nissan and BITONE. By report, the total online page views achieved 80,000+; on the 10-day show, the number of total visitors achieved 19,200. In the 2,680 experiencers, 1,876 people posted their experience on social media. Sharing rate achieved 70%, which made the Dongfeng Nissan exhibition area won the Best Exhibition Area Award of the 15th Guangzhou Auto Show.